Make Your Business / Personal Brand

Stand Out on Chinese Apps

Meet Khun Tah, a prominent Influencer on Xiaohongshu and Douyin, whose earnings per clip are five times higher than what he earns on Thai platforms.

Khun Tah began his journey as a general content creator in Thailand. However, over time, he decided to venture into the Chinese market—a landscape with a massive user base and distinctly different media consumption habits. What started as a small experiment to try something new blossomed into a major opportunity, leading to an exponential leap in his income.

Adapting to a Giant Market

The secret to Khun Tah’s success on Chinese platforms lies in his ability to adapt to a different culture and meet audience demands. He prioritized studying local trends, mastering the nuances of the language, and tailoring his content style. By creating short videos that are engaging, relatable, and localized for Chinese viewers, he tapped into a culture that is far more inclined to support influencers through direct purchases and digital gifting compared to the Thai market.

A Superior Ecosystem for Monetization

China’s platform ecosystem is built for high-scale monetization. Features such as Live Commerce, where viewers can purchase products instantly during a stream, and direct Reward Systems allow creators to generate revenue from multiple streams simultaneously—including direct sales, commissions, and fan support.

The 5x Advantage: Why Foreign Markets Matter

When comparing earnings, the results are clear: his income from China is five times higher than from Thailand. This disparity reflects the immense potential of international markets, especially those with robust support systems for creators. However, this success was no accident; it was the result of meticulous planning, continuous learning, and constant strategic pivots.

Conclusion

Khun Tah’s story serves as a compelling case study for Thai influencers looking to expand abroad. In the digital age, limiting oneself to a single market means missing out on massive opportunities. Embracing new platforms and understanding a global audience could be the ultimate key to achieving unprecedented success.